When something truly revolutionary comes to market, you need to educate your consumer before the start buying en masse. How do you think Amazon does with its product video, photos, and description of their new kindle?
http://www.amazon.com/Kindle-Amazons-Wireless-Reading-Device/dp/B000FI73MA
Imagine you are unfamiliar with the concept. How does this site blend learning and engagement?
Think about their selection of music, special effects, narration...
Here is a six minute version of the video.
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1 comment:
Very Cool! They must be doing well, seeing that they're currently out of stock.
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