State Department using blog

Here's an interesting article in the Washington Post.
State Dept. Tries Blog Diplomacy
By Walter PincusMonday, November 19, 2007; Page A15
T he State Department, departing from traditional public diplomacy techniques, has what it calls a three-person, "digital outreach team" posting entries in Arabic on "influential" Arabic blogs to challenge misrepresentations of the United States and promote moderate views among Islamic youths in the hopes of steering them from terrorism.
http://www.washingtonpost.com/wp-dyn/content/article/2007/11/18/AR2007111801114.html?wpisrc=newsletter